For Spring/Summer 2023, the brand worked in tandem with the weather, creating timeless ensembles to be enjoyed en plein air

For Spring/Summer 2023, Loro Piana stayed near its roots, journeying along the Bel Paese: the Italian countryside, from Piedmont to the Aeolian Islands. The collection is timeless and finely-constructed, in accordance with the Loro Piana name. It was designed to be released in tandem with each change in weather—to be enjoyed en plein air wherever the wearer resides, and for years to come.

Last Friday, at Casa Cipriani in Milan, Loro Piana presented its new work: shearling blousons, cashmere blazers, printed silk dresses, bermuda shorts, caftans. The silhouettes were roomy, further elongated by heavy scarves and floor-length coats. Iterations on signature pieces, such as the Horsey and Traveller jackets, brought new life to tried-and-true brand classics. In terms of color palette, Loro Piana stuck to its favored neutrals, save for a few accents: A golden yellow anorak and blue-striped ponchos brought a nautical twist to the table, pointing to the collection’s early summertime applications.

The brand made its presence known in Milan throughout the weekend, staging a handful of city-wide activations: hydrangea ateliers between via Manzoni and via Montenapoleone, with arrangements by floral artist Mary Lennox gifted to passersby; a shop-window space on via Borgonuovo Uno; and a newsstand on via dei Giardini, where visitors could send postcards by artists Emiliano Ponzi, Karolis Strautniekas, Antonietta Marrocchella, and David Doran, illustrating the Italian regions that inspired Spring/Summer 2023. “Ease comes forward as a pervasive quality,” Loro Piana writes of the collection. “Effortlessness, in motion.”