In her latest show, Gabriela Hearst introduces Chloé Craft and a shift towards lower-impact materials
Gabriela Hearst, leading luxury sustainable fashion pioneer and creative director of Chloé, presents a sustainably driven collection this season: “We believe luxury fashion has become overly industrialized, so the Maison is expanding the number of our products handcrafted by independent artisans,” she said.
For Chloé’s S/S 2022 show, they replaced cotton with linen—to reduce greenhouse gas emissions and water waste—and introduced Chloé Craft, an initiative that intends to include more recycled materials and pleads for more sustainability in the fashion industry.
As part of this ethos, the collection includes cashmere pieces that were handpainted with vegetable-based dye, found seashells that are hand-woven into necklaces, and upcycled items of fabric from previous collections for example. “More than 50% of the wool we use is “lower impact,” and we continue to promote the use of deadstock materials for fabrics and embellishments,” said Hearst.
The collection also featured fringes, brightly colored maxi skirts, lacy dresses, trench coats in nude shades, and patchworked designs based on Hearst’s drawings. With models walking along the Quai de la Tournelle in the sunshine, she created an atmosphere of summer vacation by the Seine. Remarking on the show, Hearst herself said: “It’s all about love”.