Photographer Annie Powers and stylist Jasmine Hassett celebrate the brand's relaunch with this fashion portfolio of new and archival pieces.

Rudi Gernreich was one of the most notorious and influential clothing brands of the 1960s, famous for its cutting-edge designs, like the first women’s swimsuit without a built-in bra and the world’s first thong swimsuit. In this shoot, photographer Annie Powers collaborates with stylist Jasmine Hassett to celebrate the brand’s 2019 relaunch. With an elegance and awkwardness that reflects the avant-garde designs themselves, model Hirschy Grace shows off upcoming Rudi Gernreich swimwear pieces alongside archival pieces, highlighting the historicity of the timeless brand.

Model Hirschy Grace at Two Management. Hair Blake Erik at Forward Artists. Make Up Caoilfhionn Gifford at Streeters. Props Mat Cullen at LALA Land Artists. Casting Director Abi Schwinck at Made Casting. Fashion Assistant Paget Millard. Photo Assistant Justin Leveritt.