For Spring/Summer 2024, designer Massimo Giorgetti’s runway becomes the road less traveled, opting for bold prints and unusual textures
MSGM’s Spring/Summer 2024 collection leads with a question: “Have you ever strayed off the path?” Designer Massimo Giorgetti answers on the runway. His encyclopedic litany of references—from American artist Christopher Wool to German electroclash band Chicks on Speed—replies with a resounding yes to that original question, manifesting in knotted dresses adorned with brushstrokes, or puffed-out, checked, bubble-hemmed skirts.
Giorgetti’s collection was decidedly eclectic, featuring an array of clashing prints: ginghams in Easter pastels, painted rosettes on linen, and line drawings of architect Gio Ponti’s most-reblogged chairs and buildings. Sheer macramé dresses were styled with white blazers, cold-dyed for an art-school-dropout look. Preppy striped polos carried on this academic edge, layered with leggy hot shorts and boxy tartan jackets for added school-girl-gone-rogue swagger.
MSGM’s controlled chaos found cohesion in its palpable sense of adventure. The label’s path is dotted with “unpredictability and randomness,” ultimately liberating its audience.