Just ahead of its global launch, a crew of dancers, singers, and musicians put the glamping-inspired collection on grand display

Last night, Moncler drew a buzzing crowd to the courtyard of the Portrait Milano, celebrating the launch of its latest collection, co-created with Pharrell Williams. Five thousand stood rapt as a crew of dancers, singers, and musicians—directed by rapper and actor Tobe Nwigwe—took to the stage and the hotel’s upper levels, dressed head-to-toe in the line’s signature mint hue.

The event offered a taste of what’s to hit stores tomorrow: Moncler x Pharell Williams is glamping-inspired, balancing the utilitarianism intrinsic to the brand’s DNA with the luxury that sets it apart. Adaptable vests, puffers, capes, and trousers appeared in the throng at the Portrait, donned by Williams himself, CEO Remo Ruffini, and a long, star-studded list of Moncler’s friends: SAINt JHN, Willow Smith, Achille Lauro, Salehe Bembury, and Sfera Ebbasta, to name a few.

Until September 21, the venue will remain home to The Art of Terrain exhibition space, providing locals and out-of-towners alike—passing through for Milan Fashion Week—a chance to witness the transformational collection.

An exclusive pre-launch drop of Moncler x Pharrell Williams is now available at Antonia Milano, ahead of the official launch on moncler.com and select Moncler boutiques worldwide on September 22.