The fashion industry is one of the largest polluters in the world; designers including Stella McCartney and Vivienne Westwood are trying to change that.
As the fast fashion empire grows and wearing an outfit solely for one instagram picture approval is becoming more commonplace, who will save us from ourselves? What does this equate to? According to Robert Frerck from Blue Ocean Network, 84% of this tossed clothing ends up incinerated or serves as last fill, and when America’s clothing expenditure equates to 14 million tons per year. Document discusses the importance of sustainability with 6 designers who practice what they preach.
“The fashion industry is one of the most harmful on the planet to the environment. One has to lead by example and sustainability is what really drives me, challenges me and defines the modernity of the brand.”
Hillary Taymour, Collina Strada
“We have 12 years to limit climate change catastrophe, it’s time to do our part for the planet. The future is in our hands.”
Shane Gabier, CDLM
“Our current approach to Creatures and CDLM is to make fewer things, and better things. We feel that for us, it’s a time to really consider what we’re making and how we want to make it. Producing clothing in a considerate and ethical manner has made us much more critical of our process and our output. The added benefit to working primarily with deadstock materials and vintage bases also means that there are limited numbers of these pieces, which, from a consumer perspective, makes them that much more special.”
“To us sustainability means that we work together. Around their lives and around our lives. To allow things to take time. We are not interested in working with perfection were things are spotless and there is no rule to err. Its were we learn. Also as a business. For factories we see them then often we talk with them. And we find ways to work together that suit them too. Not trying to push everything. But allowing process to fit their lives too. Also when we don’t agree and we need time to listen and think. Before choosing any fabric or dye. Then respecting one another and learning form one another. Is where sustainability begins and ends for us. We are not interested in perfection or dividing things in to right or wrong. But we can do our very best to meet one another with the best intentions, listen and learn and hopefully through that create products together that materializes that.”
“Buy less, choose well, make it last.”
“Sustainability is about sustaining the vitality of our planet and all of its living inhabitants. It is about a more conscientious approach to existence; that means rethinking our relationship to all material things, one another, and the earth. It is about realigning ourselves with the joys that come from beyond the material world and evaluating our intention behind all purchases, so that when we do buy new things it is because we truly love or need them. As a brand, the greatest thing we can do is create a kinder alternative, be a catalyst for change within the industry and hopefully be an agent to inspire to this new way of thinking.”
Models Kaleigh Balken, Donovan Lally, Jasmine Martin at Unite, Hayley Guggemos at Muse, and Tehya Dakin at Jag Models. Casting Abi Schwink at Made Casting and Margeaux Elkrief at Casting by Margeaux. Production Olivia Gouveia and Hannah Benson at Rosco Productions. Styling Assistant Sam Weir. Photography Assistants Grayson Gunner and Noah Delfiner.