A recent survey of millennials and members of Gen Z across six countries has revealed a totally reasonable and widespread mistrust of those leading the global business economy.
If the young are set to inherit the earth, then there are clear signs they’re out to make it a better place. A new survey shows that both Millennials and members of Gen Z are highly skeptical of big business in any form. Based on interviews with over 10,000 millennials across 36 countries and more than 1,800 Gen Z in six countries, the results portrays younger generations with an overwhelmingly skepticism of big business with 40 percent of respondents saying they believe that business leaders have are leaving a negative mark on society at large. Along with this inherent distrust, company loyalty has plunged among millennials as well, with 1 in 2 young people saying they plan on jumping ship to another role in the next two years.
It’s not that young people are against the concept of business, aligning their politics with their parent’s counterculture coming of age, it’s that they’re yet to be convinced of tokenism and weak policies when it comes to issues like the environment, diversity, and inclusion.
For the young, diversity is more than a mere quota. Two-thirds think business leaders only pay “lip service” to diversity and inclusion, and think legislation is the only way forward. Those who took part in the survey agreed that the more diverse the workplace, the more likely they are to stay with the company. The wider range of people at the top of the company chain, the more stimulating and inclusive the company. “Respondents who perceive their organizations and senior management teams to be diverse say their employers are able to help employees be more attuned to ethics, be more creative, develop talent more effectively and nurture emotional intelligence,” said the report.
But the next generation’s ethical compass seems to be at exact odds with their consumer habits. Another survey published yesterday revealed millennials favorite brands include YouTube, Google, and Amazon—three of the top companies that have been plagued by stories of poor working conditions.