The sportswear brand hosted a Brooklyn block party to showcase its latest designs, promoting movement as a form of expression
Fashion Week often stands as a source of chaos, with each presentation opting to outdo its peers. Against the culture of one-upmanship, Nike Women opted for a heterarchical approach to Holiday 2023—centering its values of access and elevation both on the runway and in practice. This season, the brand offered its support to up-and-coming BIPOC womenswear designers: Elena Velez, Sami Miro Vintage, Kim Shui, Luar, and Head of State.
For Nike, movement—as it relates to both competition and to comfort—sat at the heart of its New York Fashion Week presentation. In flashy metallics and referential plastic details, the brand reimagined its flexible staples in modern silhouettes, in the form of footwear, puffers, fleeces, and cargo pants.
The show was distinctive to New York, propping up Brooklyn-based designers and prioritizing garments as a mode of expression above all else. The collection, naturally, took to the streets: In partnership with Kalysse Anthony and Devine Blacksher’s To Many More, Nike put on a block party that saw its clothes and ideas actualized. Acts by double-Dutch performers Jazzy Jumpers, Afro dancer The Jay Wayyyy, and the Brooklyn United Marching Band + Majorettes proved the practical applications of Nike’s designs.
In Nike Women’s hands, fashion isn’t merely a mode of expression, but also a medium—a means of empowering the creativity that lies within us all.