Tapping fashion's most innovative minds, the groundbreaking collaborative project imagines all possible worlds.
“Imagine, if you can, an electronic brain, operating at millionths of a second speed. It will not only carry out instructions you dial into it, it will almost think for itself.” From the ability to work from a fully automated home to the advent of Alexa, it’s wonderful to look back at how futurists, inventors, and authors have predicted the world we live in today. Regardless of what they posited with alarming accuracy (Alexa) and what they got spectacularly wrong (no more square houses), the boldest visions remind us that our existing world is one millions of people dreamed about—and that today’s most impossible ideas might define how we live in the world yet to come.
Moncler’s Genius project is awe-inspiring for similar reasons. The groundbreaking collaboration project is not a competition for the best concepts, rather a reminder that all ideas are equally worth hearing. At Milan Fashion Week, the Moncler Genius Building became a choose-your-own adventure in which eight designers—JW Anderson, Richard Quinn, Simone Rocha, Craig Green, 1017 ALYX 9SM, Hiroshi Fujiwara of fragment design, Sergio Zambon and Veronica Leoni for Moncler 1952, and Sandro Mandrino for Moncler Grenoble—presented eight possible futures. Simone Rocha’s choreographed ballet performance resembled a Fellini film set from an alternate universe, while Richard Quinn revived the spirit of ‘60s flower children for a fantastical utopia. JW Anderson made life post-apocalypse look positively magnificent, reworking the best of his archive for tomorrow’s post-gender youth. No one Genius vision is ever quite like another—it’s amazing what eight different minds can do with one iconic puffer coat in the name of community spirit.