Photographer Max Cornwall and Fashion Editor Alice Lefons decode traditional notions of beauty.

Max Cornwall and Alice Lefons team up on a fashion story that upends traditional codes of beauty, developing a mysterious allure of shapes and silhouettes with sensuous layers and draping. Here, the concept of perfection is questioned through imperfect, hand-painted sets.

Model Hannah Cottam at PRM. Hair Sophie Jane Anderson using GHD. Make Up Rebecca Wordingham using Chanel. Set Design Samuel Pidgen. Casting Director Edward Kim at The Edit Desk. Styling Assistant Ieva Stakaite. Set Design Assistant Freya Wentworth-Stanley.